Blog Posts

Tongue-in-cheek image to demonstrate effective youtube thumbnail design

Written by Dave - Oct 04, 2023

Effective YouTube Thumbnail Design: Boost Views & Capture Attention

Ahh YouTube, the most popular answer to the question “what do you want to do when you grow up?” among many 10 – 17 year olds these days. When 500 hours of video are uploaded every minute, capturing your audience’s attention is where few succeed and most fail. While compelling content remains the backbone of […]

Mockup of the Kuczmarski Innovation logo in color and greyscale

Written by Dave - Mar 22, 2023

Standing Out in a Crowded Market: Why Good Branding is Essential for New Companies

Good branding is like a well-tailored suit: it can make you stand out from the crowd, leaves a lasting impression, and while sometimes expensive, it is built to last when made with care. In today’s increasingly competitive market, it’s more important than ever for new companies to have a strong brand identity. With the rise […]

Written by Dave - Mar 15, 2023

GPT-4 is here! What to know about the latest installment in the AI revolution

The AI landscape has been revolutionized once again with the introduction of OpenAI’s latest creation: Chat GPT-4. This powerful new model takes artificial intelligence to new heights with its multimodal capabilities and enhanced performance. Let’s explore the groundbreaking features of GPT-4, it’s potential impact on industries like web development and graphic design, and how it’s […]

Two examples of aesthetically pleasing annual reports by BrightPath Design

Written by Dave - Mar 12, 2023

Why good design is more important than ever in developing annual reports

The world has changed significantly over the last few years, with a boom in the US non-profit sector leading to increased competition for grant funding and stakeholder attention. As we adjust to the new normal, it’s becoming increasingly clear that good design is more important than ever in developing annual reports. From ensuring that organizations […]

Screenshot of Dave Stockton, owner of BrightPath Design, from the start of the video

Written by Dave - Feb 22, 2023

Day One: Introducing BrightPath Design

I quit my job today, handed over my files, sent out some goodbyes, carried my stuff out to my car, and that was it. It’s a scary move, but it’s also exciting because of what this means and what I know is coming next. Let me tell you about it. After 16 years working in […]

An infographic reading "Collaboration Announcement" along with photos of and quotes from Dave Stockton, Owner of BrightPath Design, and Kyle Stanley, Owner of Strategically Digital

Written by Dave - Feb 22, 2023

BrightPath Design LLC and Strategically Digital LLC Announce Formal Collaboration

Milwaukee, WI and Columbus, OH – BrightPath Design LLC and Strategically Digital LLC are excited to announce the formalization of their long-standing partnership to deliver affordable, user-friendly websites. Over the past decade, Strategically Digital has partnered with Dave Stockton of BrightPath on many projects, building websites and web-based solutions across a variety of industries. With […]

Two robots making a pizza

Written by Dave - Jan 10, 2023

Is AI really going to replace graphic designers?

Imagine you open a pizza app on your phone to order delivery, and find that there’s no longer a menu. Just a text box that says “What would you like today?” You type in “a large, pepperoni pizza with mushrooms and extra cheese. Garlic crust. Side order of cheesy breadsticks with marinara sauce.” The app […]

Man running on a street path

Written by Dave - Feb 14, 2020

What I learned from running 30 days in a row

Back in 2013 I had a slight health scare that served as the much-needed boost in motivation to get myself in gear and start looking after my body. I jumped on the Couch-to-5k bandwagon in March of that year and by September had lost 50lbs, cut my resting heart rate in half, doing wonders for […]

Written by Dave - Jan 06, 2017

Moving Through Imposter Syndrome

Imposter syndrome is one of those oft-talked about scourges of the ambitious. As a restless, introverted middle child, I’ve suffered from it in waves or years. Each step up the career ladder, while climbed with confidence, was almost always followed by a few weeks or months of squirming through destabilizing feelings of inadequacy. Did I […]