Blog Posts

Tongue-in-cheek image to demonstrate effective youtube thumbnail design

Written by Dave - Oct 04, 2023

Effective YouTube Thumbnail Design: Boost Views & Capture Attention

Ahh YouTube, the most popular answer to the question “what do you want to do when you grow up?” among many 10 – 17 year olds these days. When 500 hours of video are uploaded every minute, capturing your audience’s attention is where few succeed and most fail. While compelling content remains the backbone of […]

Written by Dave - May 29, 2023

Moments Collection – Digital Art

An anthology of digital art that captures everyday instances and extraordinary scenes alike, was created in March 2023 using a combination of Midjourney and Photoshop/Illustrator post-production compositing. Each piece in this collection, whether it’s a couple sharing breakfast in Paris or a plane taking off into the great blue yonder, is rendered in a distinctive […]

Written by Dave - May 29, 2023

Midjourney Creations

The emergence of photo-realistic AI imagine generation has provided us with an affordable, accessible, and efficient way to create striking digital art. Combined with the power of photoshop and our post-production skills, we’re able to create beautiful, engaging pieces that will be well placed hanging above your mantle, on the cover of a magazine, or […]

Mockup of the Kuczmarski Innovation logo in color and greyscale

Written by Dave - Mar 22, 2023

Standing Out in a Crowded Market: Why Good Branding is Essential for New Companies

Good branding is like a well-tailored suit: it can make you stand out from the crowd, leaves a lasting impression, and while sometimes expensive, it is built to last when made with care. In today’s increasingly competitive market, it’s more important than ever for new companies to have a strong brand identity. With the rise […]

Written by Dave - Mar 15, 2023

GPT-4 is here! What to know about the latest installment in the AI revolution

The AI landscape has been revolutionized once again with the introduction of OpenAI’s latest creation: Chat GPT-4. This powerful new model takes artificial intelligence to new heights with its multimodal capabilities and enhanced performance. Let’s explore the groundbreaking features of GPT-4, it’s potential impact on industries like web development and graphic design, and how it’s […]

Two examples of aesthetically pleasing annual reports by BrightPath Design

Written by Dave - Mar 12, 2023

Why good design is more important than ever in developing annual reports

The world has changed significantly over the last few years, with a boom in the US non-profit sector leading to increased competition for grant funding and stakeholder attention. As we adjust to the new normal, it’s becoming increasingly clear that good design is more important than ever in developing annual reports. From ensuring that organizations […]

Screenshot of Dave Stockton, owner of BrightPath Design, from the start of the video

Written by Dave - Feb 22, 2023

Day One: Introducing BrightPath Design

I quit my job today, handed over my files, sent out some goodbyes, carried my stuff out to my car, and that was it. It’s a scary move, but it’s also exciting because of what this means and what I know is coming next. Let me tell you about it. After 16 years working in […]

An infographic reading "Collaboration Announcement" along with photos of and quotes from Dave Stockton, Owner of BrightPath Design, and Kyle Stanley, Owner of Strategically Digital

Written by Dave - Feb 22, 2023

BrightPath Design LLC and Strategically Digital LLC Announce Formal Collaboration

Milwaukee, WI and Columbus, OH – BrightPath Design LLC and Strategically Digital LLC are excited to announce the formalization of their long-standing partnership to deliver affordable, user-friendly websites. Over the past decade, Strategically Digital has partnered with Dave Stockton of BrightPath on many projects, building websites and web-based solutions across a variety of industries. With […]

Two robots making a pizza

Written by Dave - Jan 10, 2023

Is AI really going to replace graphic designers?

Imagine you open a pizza app on your phone to order delivery, and find that there’s no longer a menu. Just a text box that says “What would you like today?” You type in “a large, pepperoni pizza with mushrooms and extra cheese. Garlic crust. Side order of cheesy breadsticks with marinara sauce.” The app […]

The cover of the Domestic Violence High Risk Team Annual Report

Written by Dave - Jan 10, 2023

DVHRT Report

Following on from the success of our Hope Lives Here annual report collaboration, I was asked by the Sojourner Peace center to design the presentation for their Domestic Violence High Risk Team report, a joint venture that also included Milwaukee Police, the State of Wisconsin, and the MKE County District Attorney’s Office. The successful rollout […]

The cover of the Sojourner Family Peace Center 2022 Annual Report, featuring a smiling young girl, framed by intertwined purple, orange, and green rings against a beige background. The cover reads "Hope Lives Here 2022, Imapct of the Family Peace center" and the Sojourner logo.

Written by Dave - Jan 10, 2023

Hope Lives Here

The Sojourner Family Peace Center do incredible work providing domestic violence prevention and intervention services in Wisconsin. They serve over 8,500 clients each year, providing vital support to victims and others affected by domestic violence. I was thrilled to be able to help highlight the incredible work they do through the design of their annual […]

The cover of the Advancing a Healthier Wisconsin Endowment 2020 Annual Report, featuring five middle aged people sitting on the grass and laughing in a Milwaukee park, above an abstract cover design and the report title.

Written by Dave - May 03, 2021

AHWE Annual Reports

For the past three years I have had the privilege of working with the folks at AHWE to produce their annual report. Taking on the important task of illustrating the vital work they do for the state of Wisconsin each year is a pleasure, and allows us to make creative use of the icons and […]

The Advancing a Healthier Wisconsin Endowment Logo

Written by Dave - May 03, 2021

Advancing a Healthier Wisconsin Endowment

The Advancing a Healthier Wisconsin Endowment team at MCW do an incredible job living out their mission, to make positive changes in the health of Wisconsinites across the state. They fund invaluable research and programs that weave good health practices into the fabric of our communities. It was an honor to be able to work […]

Cover of the University School of Milwaukee Summer Ideas 2020 Brochure

Written by Dave - Feb 15, 2020

USM Summer Program Booklet

Summer Programs Booklet for the University School of Milwaukee. Full booklet design and treatment of photos throughout to emphasize students by creating increased depth of field and provide abstract “ribbon” effect behind subjects. Full booklet available at https://issuu.com/usmk12/docs/usm_summer_ideas_2020_booklet__single_pages_ Tools Used: Adobe Photoshop and inDesign.

Logo for 55 Studio Productions

Written by Dave - Feb 15, 2020

Studio 55 Productions

Branding and website design/development for a Manchester-based sound production company. Tools used: Adobe Illustrator, Adobe XD

Mockup of the Mindful Wealth LLC business cards

Written by Dave - Feb 15, 2020

Mindful Wealth

Branding and stationary design for a wealth management company. Tools used: Adobe Illustrator and Adobe Photoshop

Logo for cJones Wellness

Written by Dave - Feb 15, 2020

CJones Wellness

Branding and flyer design for an Illinois-based holistic wellness company. Tools used: Adobe Illustrator and Adobe Photoshop

Logo for the Naperville Fire Eagles soccer team

Written by Dave - Feb 15, 2020

Naperville Fire Eagles

Crest design for a Chicago-based soccer team.

Main logo for the 2018 NASPA IV-E Regional Conference

Written by Dave - Feb 15, 2020

NASPA IV-E Conference

Having attended a variety of higher ed conferences over the years, it was a pleasure to be able to take the opportunity to brand one. NASPA as an organization was in its 100th year, and the conference leadership wanted to engage attendees with a conference theme that acknowledged the storied past while looking forward at […]

Man running on a street path

Written by Dave - Feb 14, 2020

What I learned from running 30 days in a row

Back in 2013 I had a slight health scare that served as the much-needed boost in motivation to get myself in gear and start looking after my body. I jumped on the Couch-to-5k bandwagon in March of that year and by September had lost 50lbs, cut my resting heart rate in half, doing wonders for […]

Mockup of the Kuczmarski Innovation logo in color and greyscale

Written by Dave - Dec 13, 2018

Kuczsmarski Innovation

Web design and branding.

Written by Dave - Nov 25, 2017

Milwaukee’s Blueprint for Peace

There are few projects that I’ve enjoyed working on more than the Blueprint for Peace, an action plan developed by the City of Milwaukee’s Office of Violence Prevention to lay the groundwork for reducing violence in our neighborhoods. It was an honor to be able to highlight and emphasize the incredible work that had been […]

Written by Dave - Nov 25, 2017

Action Packed Leadership

Kyle Willkom is an exciting, innovative, and charismatic speaker who focuses on motivational programs and books for young people. Capturing all of that in a brand and a website was a welcome challenge. Kyle came with a basic logo with which we worked together to create a fully-fleshed brand which included a WordPress-powered website, a […]

Written by Dave - Jul 21, 2017

P3 Development Group

P3 Development Group is a Milwaukee-based organization that forges high-impact partnerships with the private sector, non-profit organizations, and government agencies. I was pleased to be given the opportunity to help showcase¬†the work they do for the people and City of Milwaukee through the redesign of their Business Profile and a quarterly e-Newsletter. Tools used: Adobe […]

Written by Dave - Jan 06, 2017

Moving Through Imposter Syndrome

Imposter syndrome is one of those oft-talked about scourges of the ambitious. As a restless, introverted middle child, I’ve suffered from it in waves or years. Each step up the career ladder, while climbed with confidence, was almost always followed by a few weeks or months of squirming through destabilizing feelings of inadequacy. Did I […]