Blog Posts

Mockup of the Kuczmarski Innovation logo in color and greyscale

Written by Dave - Mar 22, 2023

Standing Out in a Crowded Market: Why Good Branding is Essential for New Companies

Good branding is like a well-tailored suit: it can make you stand out from the crowd, leaves a lasting impression, and while sometimes expensive, it is built to last when made with care. In today’s increasingly competitive market, it’s more important than ever for new companies to have a strong brand identity. With the rise […]

Two examples of aesthetically pleasing annual reports by BrightPath Design

Written by Dave - Mar 12, 2023

Why good design is more important than ever in developing annual reports

The world has changed significantly over the last few years, with a boom in the US non-profit sector leading to increased competition for grant funding and stakeholder attention. As we adjust to the new normal, it’s becoming increasingly clear that good design is more important than ever in developing annual reports. From ensuring that organizations […]

Screenshot of Dave Stockton, owner of BrightPath Design, from the start of the video

Written by Dave - Feb 22, 2023

Day One: Introducing BrightPath Design

I quit my job today, handed over my files, sent out some goodbyes, carried my stuff out to my car, and that was it. It’s a scary move, but it’s also exciting because of what this means and what I know is coming next. Let me tell you about it. After 16 years working in […]

Two robots making a pizza

Written by Dave - Jan 10, 2023

Is AI really going to replace graphic designers?

Imagine you open a pizza app on your phone to order delivery, and find that there’s no longer a menu. Just a text box that says “What would you like today?” You type in “a large, pepperoni pizza with mushrooms and extra cheese. Garlic crust. Side order of cheesy breadsticks with marinara sauce.” The app […]