Blog Posts
Medical College of Wisconsin
I’ve been thrilled to be able to provide a wide range of design services over the past year for the Office of Institutional Advancement and Alumni Relations at the Medical College of Wisconsin. Work completed includes print and digital reports, event photography, videography, editing, motion graphics and animation.
Standing Out in a Crowded Market: Why Good Branding is Essential for New Companies
Good branding is like a well-tailored suit: it can make you stand out from the crowd, leaves a lasting impression, and while sometimes expensive, it is built to last when made with care. In today’s increasingly competitive market, it’s more important than ever for new companies to have a strong brand identity. With the rise […]
Why good design is more important than ever in developing annual reports
The world has changed significantly over the last few years, with a boom in the US non-profit sector leading to increased competition for grant funding and stakeholder attention. As we adjust to the new normal, it’s becoming increasingly clear that good design is more important than ever in developing annual reports. From ensuring that organizations […]
Day One: Introducing BrightPath Design
I quit my job today, handed over my files, sent out some goodbyes, carried my stuff out to my car, and that was it. It’s a scary move, but it’s also exciting because of what this means and what I know is coming next. Let me tell you about it. After 16 years working in […]
Is AI really going to replace graphic designers?
Imagine you open a pizza app on your phone to order delivery, and find that there’s no longer a menu. Just a text box that says “What would you like today?” You type in “a large, pepperoni pizza with mushrooms and extra cheese. Garlic crust. Side order of cheesy breadsticks with marinara sauce.” The app […]