SA Spring Elections

The UWM Student Association Spring Election publicity campaign was based around the concept of disposing of the student government stereotype and presenting the diversity of the organization in the hope that potential candidates might be able to picture themselves in similar roles. The tagline “Change You Make, Legacy You Leave” was created by a student copywriter in Union Marketing at UWM and fit well with the visual concept we developed. The campaign brought a record number of applications for the elections, with greater diversity among candidates than they’d ever seen before.

Tools used: Adobe Photoshop

Client: University of Wisconsin-Milwaukee Independent Election Commission