NASPA IV-E Conference

Having attended a variety of higher ed conferences over the years, it was a pleasure to be able to take the opportunity to brand one. NASPA as an organization was in its 100th year, and the conference leadership wanted to engage attendees with a conference theme that acknowledged the storied past while looking forward at all the great work that is to come. Since the conference was in Milwaukee, this seemed like the perfect opportunity to utilize some of the branding elements of the city’s newly-unveiled “People’s Flag,” which invoked many of the same values. Social media images, volunteer apparel, and on-site signage was developed in addition to the conference logo.

Tools used: Adobe Photoshop and Adobe Illustrator